User Research

User research is all about understanding how your users are going to access and utilise your product. The aim of user research is to gain insight to your users needs, motivation, fears and desires by using different tools and techniques

Some examples of what is covered is highlighted below

Diary Studies 

Longitudinal studies over a period allow you to spot trends and patterns in user’s behaviours.

Guerrilla Testing

Don’t have a lot of time to get users that you need to interview than carry out Guerrilla interviews.

User Interviews

Nothing beats a classic interview with users but to make sure you get the best out of users then you need to plan and structure the interview.


Finding personas boring then we suggest you create mindsets for your team. Mindsets will give you the in-depth knowledge of your users’ motivations.



Leave a Reply

Your email address will not be published. Required fields are marked *