Top Digital Skills Needed in 2022

We have spoken about many topics across our recent blog posts, including how to keep on top of your training and why you should undertake training.

💡 This article will outline the top digital skills that are needed in 2022,  from Video Editing to Data Science.

Keep reading to find out a little bit about each skill..

What is Digital Marketing? Well, it is the promotion of brands in order to connect with potential customers using the internet and other forms of digital communication. This could include email, social media, web advertising and mobile devices

Artificial Intelligence refers to computers and machines which  mimic the problem-solving and decision-making capabilities of the human mind. Given the increasing sophistication of the programmes and machines we’re capable of creating, Artificial Intelligence is certain to grow exponentially for decades to come.

 Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages. With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s reach.

Coding is the use of computer programming languages to give computers and machines a set of instructions on what actions to perform. Coding is how humans communicate with machines. It is used for so many different purposes, such as building websites or creating software. Without coding, we couldn’t have some of the digital products that we enjoy today, that certainly make our lives easier!

Video editing is the process of manipulating and rearranging video shots to create a new work. Editing is usually considered to be one part of the post production process, such as titling, colour correction and sound mixing for example.

 If a brand doesn’t exist on social media today, then it is likely to fall behind its competitors. At its heart, social media is any digital tool that allows users to quickly create and share content with the public. Social media regularly uses feeds that allow users to scroll through content. These companies use algorithms, based on a user’s profile data to determine the content that appears and the order that it appears in.

Data science is the extraction of actionable insights from raw data and helps to achieve goals that either were not possible or required a great deal more time and energy just a few years ago. The need for data science is rapidly increasing as the amount of data multiplies exponentially and companies depend more heavily on analytics to drive revenue and innovation.

Are you looking to develop your company’s training objectives? If so, give us a shout as we can work with your organisation to establish a bespoke plan to assist you in this!

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